Bhumi Pednekar Launches Raisin -  India’s Newest Contemporary Fusion Wear Line for the Modern Indian Woman

Mumbai, 2018: Renowned actress Bhumi Pednekar launched Raisin - a contemporary line of fusion wear for the modern women of today. The launch was done at a press conference among much fanfare and grandeur at the JW Marriott. At the venue, multiple mannequins donned Raisin clothing, giving the attendees an exclusive preview of what the clothing line will look like. It displayed sophisticated high quality fabrics, colourful designs and trendy styles from the brand’s much awaited Autumn/Winter 2018 collection. Vikash Pacheriwal and Vishal Pacheriwal, Co-Founders,  Raisin were present at the event, representing the true essence of the brand and why it all began - to help connect the consumer directly with the manufacturer and providing contemporary fusion wear to modern women.

The audience witnessed the collection for the first time as the AV revealed the DNA of the brand - an impeccable balance between comfort, life and fashion while embodying the spirit of the modern woman. Everyone present engaged with the trendy cuts, chic motifs and elegant prints from the collection through a Kabuki Theatre style setup, where each mannequin was dressed up to represent a certain style from the collection.

“Raisin represents everything the modern woman looks for - extreme comfort, affordability and chic designs all wrapped up in one stylish piece of clothing. I’m thrilled to be a part of the brand launch and I’m eagerly looking forward to more designs with every changing season!” said actress, Bhumi Pednekar.

“Our vision was to create a brand that sustains for decades and is known to provide comfortable fashion to today’s modern women. It is only with the help of our spectacular marketing, branding and design team that we have come one step closer to making our dream a reality. We also cannot thank Bhumi enough for being a true embodiment of what Raisin stands for - adaptable, versatile and classy. Today, even though the latest fashion is easily accessible to consumers online, there is still a gap that needs to be filled where consumers can physically see the trends online and then make their purchase. Most brands are available through the mediums of MBOs and EBOs only; Raisin wants to reach a larger audience through its SIS retail model. We’ve carefully created products that are affordable without compromising on quality and comfort and we hope the market likes it!” said Vikash Pacheriwal, co-founder , Raisin.

The Raisin Autumn Winter Collection 2018 will be available on Raisin’s official e-commerce website, Amazon, Myntra, Jabong & Ajio.The price will range between Rs. 749 - Rs. 4999.

About Raisin

Raisin is a new fashion brand representing the perfect blend of Indian culture and contemporary influences. The essence of Raisin as a brand is modern fusion wear that has been crafted to be exceptionally comfortable, yet stylish. It boasts of a variety of styles including dresses, kurtas, tunics and more - the perfect choice for today’s modern woman. Under the wing of the global fashion brand, Parvati Fabrics Ltd. which has been in the global market since 1984 and functioning successfully for 30 years, Raisin was created with the strong belief that fashion cannot exist without comfort, especially in today’s world where the main spotlight is constantly trend and style.

Driven by Vikash Pacheriwal & Vishal Pacheriwal, Co-Founders of Raisin, the main objective of the brand is to help connect the consumer directly with the manufacturer and effortlessly fuse classic styles with unique modern designs without compromising on the quality and still keeping it affordable. With the launch of Raisin, the vision is to be a company that best understands and delivers stylish, yet comfortable products that are innovative, sustainable and fulfil the needs of a young, fashionable woman’s wardrobe.

Raisin’s contemporary fusion wear line specialises in a variety of products like dresses, kurtas, tunics and gowns crafted from premium fabrics like linen, cotton, georgette, cotton-silk, khadi-silk and muslin. The brand caters to comfortable daily wear for all occasions and offers a wide range of patterns and styles across its collection without repetition or similarities. The Autumn Winter collection introduces four unique styles: Songs of the Breeze, The Blush of Blue, The Shades of Fall and The Staple Dews - all inspired by fall and can be worn as formal wear or party wear during several festivals and celebrations.