'Kon Hona Maharashtriacha Ladka Kirtankar

                              Kon Hona Maharashtriacha Ladka Kirtankar'

Govardhan Ghee collaborates with Sony Marathi Channel's 'Kon Hona Maharashtriacha Ladka Kirtankar' to celebrate Maharashtra's cultural heritage

Govardhan Ghee, a subsidiary of Parag Milk Foods, announces its association with the show 'Kon Hona Maharashtracha Ladka Kirtankar' on Sony Marathi Channel, a name synonymous with purity and excellence. This unique reality show is the only unique platform dedicated to Kirtan. It is a devotional artistic endeavor celebrated in Maharashtra. Kirtan is a beautiful blend of storytelling, poetry and music. Over the centuries, it has been contributing immensely beyond the artistic expression of Kirtanveer. It is the soul of India's spiritual journey, which brings together all communities through the power of devotion and tradition. Through this collaboration, Govardhan Ghee has extended its commitment to the dairy industry by supporting an initiative that celebrates the cultural and spiritual heritage of Maharashtra. The programme aims to celebrate and preserve this heritage by mainstreaming Kirtan on television, while inspiring a new generation of Kirtan singers.

Akshali Shah, Executive Director, Parag Milk Foods, said, "At Parag Milk Foods, our core values ​​have always been rooted in authenticity and heritage. Just as Govardhan Ghee has been an integral part of Indian households for generations, similarly, Kirtan has maintained an unbroken chain of devotion and storytelling. We consider it an honour to extend our support to Sony Marathi's 'Kon Hona Maharashtriacha Ladka Kirtankar', a show that will continue to inspire and touch the hearts of today's audiences through Jai."                                                                                                                                                                                     Tushar Shah, Business Head and Chief Marketing Officer (CMO) of Hindi Cinema, English, Bengali, Marathi, Mehiti Ranjan Channels at Sony Picture Networks India (SPNI), highlighted the cultural impact of the show, saying, "Sony Marathi has always presented stories that touch the true soul of Maharashtra. Kon Hona Maharashtriacha Ladka Kirtankar is not just a reality show - it is a heartfelt tribute to the art form that has shaped the cultural identity of the state. We hope to give a new lease of life to this beautiful tradition by providing a national platform to talented Kirtankars. We are delighted that Govardhan Ghee is collaborating with us on this journey, as their values ​​of purity and tradition blend beautifully with the core of our show, making this initiative even more meaningful." Through this collaboration, Govardhan Ghee has further strengthened its role as a custodian of purity, not only contributing to the dairy industry but also to preserving the cultural core of India. By supporting the 'Who Will Be Maharashtra's Favorite Kirtankar' event, the brand has championed a legacy that goes beyond commerce, celebrating the artistic and cultural traditions of Maharashtra for generations to come.