German manufacturer Liebherr says Hallo India with mass premium range of refrigerators

·         Extensive range of 19 different models with prices starting  from Rs. 23,500 onwards

·         These refrigerators will bring in cutting-edge German engineering technology tailored to suit the Indian market

·         Robust distribution network spanning across 50+ cities with 500+ Showrooms

June 06, 2018: Mumbai: Legendary German refrigerator manufacturer, Liebherr unveiled its product range for the Indian market today. This unique range of refrigerators in the mass premium segment will be available across its dealership network in major Indian cities spanning across south, west and north regions of India. The price range for these refrigerators begin from ₹ 23,500 for the basic model to ₹ 1,50,000 for the top end models. The refrigerators are manufactured at Liebherr Appliances India’s Aurangabad Factory which was inaugurated last month.

What makes Liebherr products distinct in the Indian market is that they have been carefully designed, post three years of extensive research & development, to bring the best of German engineering technology in a manner that suits the Indian market. The company has launched 19 models in multiple capacities ranging from 220 Litres to 442 litres. The refrigerators come with features like central power cooling technology, 5 star energy efficiency BEE ratings & host of other features which are specially designed to cater to India's ever-evolving lifestyle and culinary culture. Merging elegant design and industry-leading technology, the well-designed refrigerators come in three colour variants which are Stainless Steel finish, Blue Landscape and Red Bubble patterns to suit today’s globally exposed consumer needs. For the current range, Liebherr has put in place a robust distribution network of around 500+ Showrooms across 50+ cities in various regions. This includes partnership with organised retailers and local organised players in the country to retail the products.

Speaking at the launch, Mr. Radhakrishna Somayaji, Chief Sales Officer, Liebherr Appliances India Private Limited said, “Liebherr has always focussed on creating solutions that puts the contemporary customer’s needs at the forefront. Our refrigerator range for India has been designed keeping this in mind – bringing the best of German technology customized to suit the Indian audience, with features like specially designed SpiceBoxes, ultra-protective VarioSafe, convenient Vegetable Sorter System and Unique CoolPack etc. Along with achieving customer satisfaction, our objective is also to provide products that use energy more efficiently.“

Elaborating on the brand’s Indian journey, he added, “We started the project “Liebherr Appliances India” in 2014. This project was from the very beginning inspired by the idea of “Engineered in Germany, designed for India”. Customer is our prime focus. At Liebherr, we give top priority to customer satisfaction with competent and fast customer-service geared up to consumer needs.”

The products will be available at retail outlets across the country from 2^nd week of June’2018.  The new launch across segments will be promoted through a holistic 360 degree marketing activities that includes a robust press campaign supported with a strong digital marketing campaign and region-specific outdoor, BTL activities. To Maintain our global service standards, in India Liebherr have already set up service partners at all the locations where they are going to sell and the customer care helpline 1800 2333 444 is already operational to cater to any sort of customer queries.

About the Liebherr Group: The Liebherr Group consists of over 130 companies, in more than 50 countries covering every continent and employs almost 44,000 people. In 2017, Liebherr achieved a consolidated turnover of more than 9.8 billion euros. This decentralised group of companies is divided into operatively managed and autonomous business units. The product areas of the Group are spread over eleven divisions: Earthmoving equipment, Mining, Mobile cranes, Tower cranes, Concrete technology, Maritime cranes, Aerospace and transportation systems, Machine tools and automation systems, Domestic appliances, Components and Hotels. The Group's central holding company is Liebherr-International AG, whose shareholders are exclusively members of the Liebherr family. Liebherr-International AG is located in Bulle, Switzerland.

About Liebherr Domestic Appliances: Engineer Hans Liebherr founded the Domestic Appliance division in 1954 in Ochsenhausen (Germany). For more than 60 years now, Liebherr has been a premium manufacturer of innovative refrigeration appliances for both the domestic and commercial sectors. Nowadays more than 2.2 million appliances leave various production plants every year. Domestic Appliances product division manufactures refrigerators and freezers in four countries for private and commercial use apart from the plant at Aurangabad which takes this count of manufacturing units to five. The divisional controlling company is Liebherr-Hausgeräte GmbH in Ochsenhausen (Germany)