Media Release - Joy personal care ropes in actress Kriti Sanon for Honey Almond lotion

Media Release - Joy personal care ropes in actress Kriti Sanon for Honey Almond lotion

Joy personal care ropes in actress Kriti Sanon for Honey Almond lotion

Mumbai, Nov 4, 2019: With the winter season around the corner, leading skincare brand Joy has announced its association with Bollywood actress Kriti Sanon as its brand endorser. Joy, along with Kriti, will be endorsing their popular winter care product Honey Almond lotion. Kriti will soon appear in an integrated marketing campaign around the product that also features a refreshingly new television commercial.

Speaking about this association Sunil Agarwal, Chairman, RSH Global said, “Winters are extremely important for any personal care company and we’re no different and Honey & Almond body lotion is our flagship product. It was a well thought out move to get Kriti Sanon on board and we are confident that this partnership would be mutually beneficial to the brand as well as the endorser. I would like to welcome Kriti on board.”

Elaborating on the product campaign, Poulomi Roy, Chief Marketing Officer, RSH Global said, “Honey and Almond body lotion campaign is built on the mother brand philosophy of JOY “Beautiful by nature”. This campaign is based on the key insight “consumers are evolving”. The purchase behavior of consumers and their reason to believe has clearly shifted to rational reasonable influence rather than larger than life irrational promises.”

“Therefore the manifestation of this campaign sights a situation wherein Kriti Sanon as a new age woman influencer decides not to preach or claim unrealistic benefits to her consumers while endorsing a skincare product. So here’s a young woman played by Kriti Sanon with so-called “conventional good looks” shatters the stereotypes used by advertisers to oversell skincare products to the woman of all age groups.”

Actress Kriti Sanon, who is excited to be associated with the brand said, “I am extremely thrilled to come on board with Joy’s Honey & Almond body lotion. Honey and almonds are traditional ingredients for nourishment and the campaign talks about the benefits of these two ingredients in a straightforward yet interesting way which the consumers will get to see in the television commercial.”

Please find here the link to the TVC: https://www.youtube.com/watch?v=xWAZOrvseKg

About RSH Global:

RSH Global PVT Ltd was established in 1988 in Kolkata, materializing the single, strong vision of its makers - “To be recognized as one of the leading personal care companies that will deliver the best of consumer hygiene and personal grooming for both for men & women globally." The organization strives to provide a complete personal care product range with its brands like JOY, X-MEN, and Karis, which offer innovative, quality personal care products at affordable prices. 

The growing satisfaction of consumers testifies the fact that RSH - a 1st generation Indian company from Kolkata - now has a marked global presence in more than 25 countries including Africa, Middle-East and the SAARC countries. Its manufacturing excellence stems from the passion to create the best quality product. With two manufacturing units at Himachal Pradesh (Baddi) & one in Kolkata (West Bengal) . RSH is capable of manufacturing high quality personal care products.

RSH provides the best quality product to the customers, depending on consistent quality improvement at every step of product development through international tools like Consumer Safety, 4P, 5S, HACCP, TPM, etc. 

With a work force of 1500 employees across all departments, a presence of over 10 lakh retail outlets across the world and Distribution networks of 1000 in the country - RSH is constantly working towards its vision "empowering people to look better, feel better and do more”.