Child actors Myra Vaikul, Veda Agrawal and Yahavi Shetty touched the hearts of the audience through the advertisement of Cotton King;

 Child actors Myra Vaikul, Veda Agrawal and Yahavi Shetty touched the hearts of the audience through the advertisement of Cotton King;

Mumbai - Brands are not just making ad films these days but are keen to give a enlightening social message through their films.

Cottonking has successfully managed to give another heart touching message starring child actors like Veda Agrawal ,Yahvi Shetty and Myra Vaikul.

Tejashree Pradhan; Kasha Asatat Ya Bayka; was a popular ad film last year was presented by ;Cotton King, a shirt brand. It is time for the brand to give a special message that will make the society think through advertising. So, this year too this shirting brand has made a very relevant and caring film on mobile pollution. The main attraction of this viral ad is the concept of the ad and child actors Myra Vaikul, Yahavi Shetty and Veda Agrawal. The brand has made this film in 3 different languages Marathi, Hindi and Kannad. Although the world has come closer due to mobile phones, the intimacy in relationships is getting lost somewhere. So, this film has come up with an incident that happens in everyday life to warn to be alert. The family organises little Anu;s fifth birthday. But the relatives who are present on the birthday are busy with mobile phones. Even though they are in front of each other, they connect through mobile. When it;s time to cut the cake, everyone keeps their mobiles in front of them and shoots the event. But Anu doesn;t want this. She doesn;t want to connect with relations through mobile; She wants to get entangled in the tight bonds of relationships through the company of people. She doesn;t want a big cake, she doesn;t want a big gift, she wants ;time. It is from this time that she wants to connect the lost relationships. She wants to create vibrancy in those relationships. Thus, she gives an important message by insisting on Disconnect to Reconnect... This relationship-building ad has been created and produced by the Adbhoot Creatives . This advertisement is written by Shalmali Pethe, and directed by Vaibhav Pandit. Talking about advertising, Vaibhav says, & quot ;Technology has brought the world closer together. It is saving time. It is true, but some of these good results have side effects. The most important side effect is artificiality in relationships. People are giving more time to technology than to each other. We have tried to show how the benefits of technology affect human relationships through this film. Interestingly, you will not see any brand integration anywhere in this entire ad. Koushik Marathe of ;Cotton King; says that nowadays everyone is seen stuck in their mobile phones with their necks down during the festival. The same situation is seen from every house. So, I was disturbed by the thought of how much distance this unintentional crisis would add to the relationship. We felt the need to make this film that conveys this message. It has become easy for us to give you the important message Disconnect to Reconnect through this short ad film. Both ADbhoot creatives and the child stars have given our concept a satisfying result. Commenting on the selection of Myra Vaikul , Veda Agrawal and Yahavi Shetty for this ad film, Koushik Marathe and director Vaibhav Pandit said, " Disconnect to Reconnect needed such a promising faces to deliver such an important message and the first time I saw Myra, Veda and Yahvi I was convinced. It was a blast working with them. We were amazed by the way these children understand and perform at such a young age.& quot; If you havent seen ;Disconnect to Reconnect a film by ;Cotton King; you are surely missing something.

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