Cinépolis India Launches Democracy Delivers Initiative

 Cinépolis India Launches Democracy Delivers Initiative

 ·       Encourages Voting & Rewards Voters with Exclusive Offers

 

Hyderabad: May 14, 2024: Cinépolis, the first international cinema exhibitor in India, is thrilled to announce a special offer as our nation pulsates with the rhythms of democracy during this election season. As a brand deeply committed to engaging with the community and promoting civic responsibility, Cinépolis is proud to launch its Democracy Delivers initiative to incentivize and reward voters. India proudly holds the mantle of the world's largest democracy, Cinépolis is privileged to stand alongside the citizens, and invite them to revel in the magic of cinema while honouring the beauty of democracy in action. This offer entails a flat 20% discount, up to Rs. 120, on all ticket bookings made at cinema Points of Sale (PoS) when customers present their voting mark. This exclusive discount is applicable to all movies and will be valid at all Cinépolis properties across the nation from May 9th, until June 6th, 2024.

 

"In India, the world's largest democracy, voting holds immense power, shaping the course of our collective future. At Cinépolis, we firmly believe in the transformative power of community and the pivotal role each individual plays in the democratic process. What better way to celebrate the essence of democracy than by seamlessly intertwining the joy of cinema with the profound significance of voting and elections, empowering our people to be active participants in shaping our nation's destiny. We are excited to roll out this special offer as part of our commitment to fostering civic engagement and rewarding our patrons for their participation in the democratic process, said Mr. Devang Sampat, Managing Director, Cinépolis India.”

 

In addition to the discounted ticket prices, Cinépolis is sweetening the deal with a complimentary F&B offer. Moviegoers can enjoy a free refill on Jumbo Butter Salt Popcorn and Coke (810mL) with the purchase of their ticket.

 

Cinépolis invites all movie enthusiasts and voters alike to take advantage of this exclusive offer and make their voices heard at the ballot box while enjoying the latest blockbuster hits.

 

About Cinépolis India

Cinépolis India is a group company of Cinépolis and is the 1st international cinema exhibitor in India. With the vision of lighting up the movie of one’s life with smiles and unforgettable moments, Cinépolis has always aimed at offering an unmatched experience to movie patrons. This has, in turn, led to numerous innovations and the company is credited with pioneering many firsts in the exhibition industry. Cinépolis introduced the concept of luxury cinemas to the world with Cinépolis VIP. As of the end of 2023, there are 93 Cinépolis VIP cinemas running successfully globally, and more are in the pipeline. Cinépolis has also pioneered the development of a special auditorium for little kids. The Cinépolis Junior Auditorium offers colourful bean bags, cushy sofas as well and lounger seating styles. The company currently operates 461 screens in India under the brand names of Cinépolis, Cinépolis VIP, and Fun Cinemas. Cinépolis also offers a multi-benefit loyalty program ‘Club Cinépolis’, to enhance patron experience. Club Cinépolis offers free registration, earning and burning of points, and invites to pre-screening of movies and star visits.

 

Cinépolis India has received numerous industry accolades over the years. In 2018, Cinépolis was awarded the ‘Best Multiplex – West’, ‘Best Multiplex – South’ and ‘Fastest Growing Chain’ at the Global Awards for Retail Excellence. In 2018, Cinépolis India was also awarded the “Most Trusted Brand of the Year” at Big Cine Expo 2018 and Images Most Admired Retailer – Entertainment at Indian Retail Forum 2018. In 2019, Cinépolis won MAPIC India Most Admired Omni-Channel Retailer of the Year. In 2021, Cinépolis won IMAGES Most Admired Retailer for Tech Implementation. In 2022, Cinépolis won the Best Technology Adopter of the Year at the Big Cine Awards, the IMAGES Most Admired Concession Counter at Movie Theatre and the Most Admired Omni-Channel Retailer of the Year: In-Store Technology at the India Retail Tech Awards. In the year 2023, Cinépolis won two prestigious awards – the IMAX Big Cine Award 2023 for ‘India’s Top Multiplex Chain of the Year’ and the Image Retail Award 2023 for the “Retail launch” category. Cinépolis had a remarkable achievement at the MAPIC India 2023, formerly known as India Retail Forum. The company was honoured with the coveted "Most Admired Retailer of the Year: Best Turnaround Story" & “Retailer of the Year- Leisure and Entertainment category” awards.