The
Guinness World Record® for ‘Most Carriages in a Toy Train’ category was
achieved at Seawoods Grand Central Mall, India
69 Carriage long LEGO® toy train built to achieve the World Record at
Seawoods Grand Central Mall ~
Mumbai, 8 January 2019: Iconic toy brand The LEGO® Group and Nexus Malls, the
fastest growing retail real estate company, today etched their name in history with
The Guinness World Record® for Most Carriages in a Toy Train category. The feat was achieved by The LEGO Group
(Singapore), K K Cariapa, John Seemon, Nexus Malls (all Indians) at Seawoods
Grand Central Mall, India on 4 January 2019.’
This extraordinary accomplishment was achieved by
building 69 carriage LEGO® toy train tugged by a single locomotive chugged
across 35 feet at Navi
Mumbai’s ultimate fashion destination Seawoods Grand Central Mall.
Commenting on this preeminent occasion, Mr.
Rohan Mathur, Head-Marketing, Emerging Asia, The LEGO®
Group, said, “We are
extremely proud and delighted to announce LEGO®’s new GUINNESS WORLD RECORDS®
win for the most carriages in a toy train. Our journey with GWR goes way back
where we have successfully completed many noteworthy records under multiple
categories across the globe. This achievement is particularly noteworthy because
it takes the Adult Fans of LEGO (AFOLs) in India to the next level. This record
title win is a cynosure of our efforts towards establishing a strong brand
preference for LEGO® in the Indian market. We are happy to have partnered with
Nexus Malls this Christmas Season and are overwhelmed by the support of the
AFOLs to make it happen.”
On
achieving the feat John Seemon, an ardent Adult Fan of LEGO® said “When K.K Cariapa, Founder of The Beanpod
presented his plan to me, I thought the scale was ambitious. I am glad we were
able to achieve this together with Nexus malls and The LEGO Group.”
Guinness World Records® officials, who were
present at the mall, confirmed the achievement and also awarded the Guinness
World Records® certificate for ‘Most Carriages in a Toy Train’ category to K K Cariapa,
John Seemon & Mr. Nishank Joshi. The feat will also be posted on the
official website of the Guinness World Records® in due course.
Commenting on this achievement, Mr. Nishank
Joshi, Chief Marketing Officer, Nexus Malls, said, “We are very proud to be a part of this record
breaking feat at Seawoods Grand Central Mall. As malls, not often do you get a
chance to be a part of the Guinness Book of World Records and we have a
distinction of being a part of multiple such records. It is an honour to
partner with The LEGO® Group, who shared our vision to create an experience
which was larger than life for the audiences. This Christmas, at Seawoods Grand
Central Mall, we also saw the largest LEGO® City, Landscape which played host
to over 10000 kids who registered and participated in activities since December
15.”
Earlier in December, Nexus Malls and The LEGO® Group
had announced, India’s grandest ‘LEGO® Christmas
Carnival’ at
Seawoods Grand Central Mall. The magnificent month-long extravaganza witnessed
an array of unique building and engagement activities involving parents and
children across age groups. As a part of the engagement initiative, a 25 ft
tall Lego Christmas tree was built with participation from over 4,000 guests.
The event witnessed a footfall of over 800,000 through the month.
The longest LEGO® train will be on display at
Seawoods Grand Central Mall till 6th January 2019.
ABOUT THE LEGO® GROUP
The
LEGO® Group is a privately held, family-owned company with headquarters in
Billund, Denmark, and main offices in Enfield, USA, London,
UK., Shanghai, China, and Singapore. Founded in 1932 by Ole Kirk
Kristiansen, and based on the iconic LEGO® brick, it is one of the world's
leading manufacturers of play materials. Guided by the company spirit:
"Only the best is good enough", the company is committed to the
development of children and aims to inspire and develop the builders of
tomorrow through creative play and learning. LEGO® products
are
sold worldwide and can be virtually explored at www.LEGO.com. LEGO®, the LEGO® logo, the
Minifigure, and the brick and knob configuration are trademarks of The LEGO®
Group© 2017 the LEGO® Group
ABOUT SEAWOODS GRAND CENTRAL MALL
Seawoods Grand Central (SGC) Mall, located at Navi
Mumbai, is a part of Nexus Group of Malls. Nexus Malls is a fully owned
subsidiary of the Blackstone Group, world’s leading Private Equity firm. Owned
by Nexus Malls, the asset is destined to be crown Jewel of Navi Mumbai with the
retail mix it has to offer, entertainment avenues, multiplex and F&B
options Anchor stores like Big Bazaar and Lifestyle greet the commuters at the
exit of Seawoods Railway station, thus bringing in a whole new consumer
experience of convenience fashioned with grandeur. The 4 storied (Ground + 2
with a Lower Ground floor) mall houses
300 retail stores and a food court to accommodate 1200 people at once.
SGC Mall aims at transforming Navi Mumbai landscape
through fashion, food, entertainment and technology to make it fit for a Smart
City. Over the last one year, the mall has entertained its guests with lots of
innovative activities such as augmented reality show, Pictionary and Digital
Dussehra and soulful musical events with leading musicians and bands such as
Papon & Jonita Gandhi and Euphoria. Going forward, the mall will also look
at introducing various innovative concepts & engagement ideas to ensure
Navi Mumbaikars do not need to travel for miles to meet their needs – Both
shopping and entertainment.
ABOUT NEXUS MALLS
Nexus Malls is a fully owned subsidiary of world’s
leading investment firm Blackstone Group. Through this entity, Blackstone Group
marks its foray into India’s retailing sector with an aim to transform the
shopping experience of the Indian consumers. The new entity owns and manages
shopping centres with a focus on identifying, evaluating, buying and adding
value to the assets that they acquire in the country.
Nexus Malls currently manages 5.4 million square feet
of grade A retail space spread across eight malls - present in Seawoods Grand
Central Mall in Navi Mumbai, Mall of Amritsar, Ahmedabad One Mall, Elante in
Chandigarh, West End in Pune, Treasure Island and Treasure Island Next in
Indore and Esplanade One in Bhubaneshwar.
Seawoods Grand Central in Navi Mumbai which is India’s
first Transit Oriented Development.
Nexus Malls seeks to implement best practices and
state-of-the-art technology in India by bringing in professional and broader
mall management in the country. It also aims to aid its retail partners to
compete effectively and cater to the omnipresent needs of the consumers in
India.
