‘व्हिक्स की गोली अब हो गयी है बडी’- रणवीर सिंग ने दिली व्हिक्सची सबसे बडी खबर

 

‘व्हिक्स की गोली अब हो गयी है बडी’- 

रणवीर सिंग ने दिली व्हिक्सची सबसे बडी खबर

            प्रथमच ‘डबल पावर्ड ट्रान्सफॉर्मेशन’ ने युक्त भारतातील आयकॉनिक ‍त्रिकोणी आकारातील व्हिक्स कफ ड्रॉप्स मध्ये बदल जवळजवळ दोन दशकांनंतर केला हा बदल

-         दुप्पट मेंथूल आणि आयुर्वेदिक घटकांपासून बनलेली नवीन ‘व्हिक्स डबल पावर कफ ड्रॉप्स’ आता बड़ी गोली बनल्याने खिच खिच आणि घशाच्या खवखवण्यापासून देणार बड़ी राहत

-         गेल्या १५ महिन्यांमध्ये ZzzQuil Natura, व्हिक्स स्टीम पॅड्स आणि व्हिक्स रोल ऑन नंतरचे भारताकरता ४ थे नाविन्य

सुपरस्टार  पावरहाऊस असलेल्या रणवीर सिंग ने आज व्हिक्सची ‘सबसे बड़ी खबर’- ‘व्हिक्स की गोली अब हो गयी है बड़ी’ जाहीर केली असून प्रथमच भारतातील आयकॉनिक ‍त्रिकोणी असा व्हिक्स कफ ड्रॉप्स मध्ये प्रथमच डबल पावर्ड ट्रान्सफॉर्मेशन केले आहे.  हा बदल जवळजवळ दोन दशकांनंतर पुन्हा करण्यात आला आहे.  

पीॲन्डजी इंडिया च्या कन्झ्युमर हेल्थकेअर चे कॅटेगरी लीडर साहिल सेठी यांनी सांगितले “  अनेक भारतीय पिढ्यांना खिच खिच मुक्त आवाज देणार्‍या लोकांना “व्हिक्स की गोली लो, खिचखिच दूर करो” हे जिंगल लगेच भूतकाळात घेऊन जाते. ग्राहकांना काय हवे हे जाणून घेण्याची आणि त्याच बरोबर उत्पादनाच्या फॉर्म्युलेशनसह पॅकेजिंग मध्ये बदल करण्याची आमची परंपरा सुरु ठेवत आम्ही दशकातील सबसे बडी खबर देतांना खूपच उत्साही आहोत.  भारताच्या आयकॉनिक त्रिकोणी व्हिक्स कफ ड्रॉप्स ची पहिली अशी डबल पावर्ड ट्रान्सफॉर्मेशन ने युक्त व्हिक्स डबल पावर कफ ड्रॉप्सची सुरुवात आम्ही करत आहोत.  घशाची जळजळ आणि खोकल्याच्या लक्षणांपासून मुक्त होण्यास मदत करू शकणाऱ्या त्यांच्या पसंतीच्या कफ ड्रॉपच्या मोठ्या आकारात ग्राहकांच्या अभिप्रायाच्या आधारे तयार केलेले अशी आमची नवीन ‘विक्स डबल पॉवर कफ ड्रॉप्स’ ही बड़ी गोली बडी राहत देते. आता विक्स की गोली खाओ, बडी राहत पाओ.”

ब्रॅन्डच्या बडी राहत वचना विषयी बोलतांना व्हिक्स रिसर्च ॲन्ड डेव्हलपमेंट चे संचालक डॉ. जसप्रित कोचर यांनी सांगितले “ नवीन व्हिक्स डबल पावर कफ ड्रॉप हे एक उत्कृष्ट उत्पादन असून यामुळे खोकला आणि घशाच्या जळजळीपासून मुक्ती मिळते, यामध्ये प्रतिथयश आणि चांगल्या आयुर्वेदिक घटकांचा जसे मेंथॉल, निलगिरीचे तेल आणि कापूर इत्यादींचा समावेश आहे. नवीन फॉर्म्युलेशनचे डिझाईन हे दुप्पट मेंथॉल ने केले असून यांत कुलिंग मेंथॉल, सुदींग हनी आणि वॉर्मिंग जिंजर अशा तीन भारतातील ग्राहकांच्या आवडीच्या तीन प्रकारात करण्यात आले आहे.  आता ग्राहक त्यांच्या आवडीची कफ ड्रॉप तोंडात टाकून अधिक चांगला, वेगवान आणि दीर्घकाळ आरामासह अधिक थंडावा आणि चांगल्या चवीचा आनंद घेऊ शकतील.  ही तर आहे ‘बडी राहत’.” 

‘सबसे बड़ी खबर’ खरी करतांना व्हिक्स कफ ड्रॉप्स चा चेहेरा असलेला पावरहाऊस सुपरस्टार रणवीर सिंग ही घोषणा अगदी विनोदी पध्दतीने एका जाहिरातीच्या माध्यमातून करणार आहे.

व्हिक्स कफ ड्रॉप्स बरोबरच्या सहकार्या विषयी बोलतांना रणवीर सिंग सांगतो “ व्हिक्सची गोळी आपल्या संस्कृतीचा एक भाग आहे.  ही गोळी ऑन द गो खिच खिच पासून मुक्ती देते.  व्हिक्सच्या अशा आयकॉनिक ब्रॅन्डचा एक भाग होणे अभिमानाची बाब आहे.  डबल पावर्ड कफ ड्रॉप्स विषयी मी खूपच उत्साही आहे.  ही जाहिरात खूपच छान आणि विनोदी आहे.  मला आशा आहे की प्रेक्षकही आनंदाने या जाहिरातीचा स्विकार करतील.”

<<Add KV and the link to the video>>

“गेल्या १२५ वर्षांची शक्तीशाली आराम आणि काळजीची परंपरा असलेला व्हिक्स हा जगभरांतील पहिल्या क्रमांकाचा सर्दी आणि खोकल्याच्या औषधांचा ब्रॅन्ड असून भारतात सातत्याने नाविन्य आणत सर्वोत्कृष्ट उत्पादनांमुळे परिवार आणि ‍मित्रांची काळजी घेण्यास सक्षम केले  जात आहे.  हे व्हिक्स चे गेल्या १५ महिन्यांमधील ४थे नाविन्य आहे.  म्हणजेच निद्रानाशावर व्हिक्स ZzzQuil Natura (जगभरांतील पहिल्या क्रमांकाचा स्लीप एड ब्रॅन्ड), नवीन व्हिक्स व्हेपोरब स्टीम पॉड्सची जगातील पहिली वाफ घेण्याची कॅप्सुल आणि डोकेदुखीवर लगेच ऑन द गो आराम मिळण्यासाठी नवीन व्हिक्स रोल ऑन या तीन उत्पादनांनंतरचे हे चौथे नाविन्यपूर्ण उत्पादन आहे.” असे साहिल सेठी यांनी पुढे सांगितले.

 

व्हिक्स कफ ड्रॉप्स आता देशभरांतील विविध केमिस्ट्स, मास आणि मॉडर्न रिटेल आऊटलेट्स मध्ये उपलब्ध असतील.  हे उत्पादन  ------ यांसारख्या ऑनलाईन पोर्टल्सवर ही उपलब्ध असेल.   या उत्पादनाची अधिकतम रिटेल किंमत ही रु.------- असून विक्री किंमतीचा अधिकार हा रिटेलरच्या आधीन असेल.

Actresses' Love for High Heels!

 Actresses' Love for High Heels!

Slipping into a pair of heels is more than just a step - it's a statement. The click-clack rhythm accompanies every stride, the added height that boosts posture and poise, and the unmistakable feeling of empowerment that comes with knowing you're standing tall, literally and figuratively. This sentiment resonates deeply with &TV's leading ladies, who share their enduring fascination with heels. Take Shubhangi Atre, for instance. She's known for her role as Angoori Bhabi in Bhabiji Ghar Par Hai. Shubhangi confesses, “I've always been fascinated by the elegance and refinement that high heels exude. They effortlessly elevate any outfit, adding charm to every step. However, an irrational fear of wearing heels held me back despite my admiration. It was a genuine source of anxiety, worrying about maintaining balance, avoiding tripping, and enduring discomfort. This fear confined me to flats and sneakers despite secretly yearning to embrace heels like many of my peers. I remember a time when my role required wearing high heels onstage. Initially hesitant and fearful due to my lack of experience, I decided to practice walking in them beforehand. Despite enduring blisters and awkward moments during these sessions, I remained determined not to be discouraged. After multiple attempts, I mastered walking in heels gracefully, filling me with immense confidence. Since then, I have never doubted my ability to wear heels, confidently wearing them whenever the occasion arises. Today, I see heels as empowering accessories that boost my confidence and elevate my style.”

Charrul Malik, aka Rusa from Happu Ki Ultan Paltan, shares, “I've always loved heels. Something is captivating about slipping into elegant stilettos or confidently striding in bold platforms, making me feel empowered and ready to conquer the world. I have fond memories of sneaking into my mother's room to try on her heels, attempting to mimic the graceful walk of the women I admired, even though I often ended up stumbling and feeling embarrassed. Despite my mother's gentle scolding when she caught me, those playful moments only fueled my love for heels and influenced my sense of style. My collection of heels has grown over the years, ranging from classic pumps in various colours to daring architectural designs that redefine footwear. My shoe closet is a haven of style and creativity, with heels reaching towering heights of 5 inches and beyond. I also appreciate how effortlessly heels elevate any outfit, adding a touch of sophistication and glamour that's truly unmatched.” Vidisha Srivastava, Anita Bhabi from Bhabiji Ghar Par Hai, shares, “Looking back on my time as a model, I feel a sense of pride and nostalgia. Those years were filled with excitement and personal growth. Walking the runway was about more than just showing off clothes; it was about embodying confidence, grace, and resilience. Overcoming the challenges, especially mastering those iconic 7-inch heels, wasn't easy. At first, I stumbled and faced the laughter of others, but I learned to laugh along, embracing the learning curve. Strutting down the runway in those heels was a rush, not just enhancing my physical presence but also strengthening my inner resolve. Modelling, particularly in challenging footwear, became a journey of self-discovery and empowerment. There were mishaps, such as when my heels sank into a swamp during a shoot, leaving me stranded. Nevertheless, these experiences serve as reminders of resilience and the ability to face adversity with dignity and confidence.

Don't miss your favourite artists in Happu Ki Ultan Paltan at 10:00 pm, and Bhabiji Ghar Par Hai at 10:30 pm, airing every Monday to Friday exclusively on &TV!

Suyyash Rai and Munawar Faruqi Drop Their Much-Awaited Collaboration – "Kuch Yaadein"

 Suyyash Rai and Munawar Faruqi Drop Their Much-Awaited Collaboration – "Kuch Yaadein"

 
Mumbai, June 6th: In an extraordinary collaboration that promises to touch hearts and stir souls, Suyyash Rai and Munawar Faruqi have joined forces to release their much-anticipated song, "Kuch Yaadein." The track combines the mellifluous voice of Suyyash Rai with the evocative poetry of Munawar Faruqi, offering listeners a unique sonic experience. The song marks the first collaboration between Rai and Faruqi, bringing together their unique talents to create a masterpiece that transcends conventional musical boundaries.
 
"Kuch Yaadein" is a melodious exploration of the bittersweet ache of past experiences, a nostalgic trip that resonates with the universal human experience of love, loss, and longing. The song's release is accompanied by a visually stunning music video that enhances its emotional impact, bringing the story of "Kuch Yaadein" to life through powerful imagery and heartfelt performances. The music video also features the talented and stunning actress Aneri Vajani.
 
“I am absolutely thrilled to have collaborated with Munawar on 'Kuch Yaadein.' I have always admired his work; his incredible talent for capturing raw emotion through words perfectly aligns with the sentiment I wanted to express in this song. I hope the everyone enjoys this collaboration and make this song as their own” said Suyyash Rai.
 
Munawar Faruqi shared, “Suyyash is a good friend, and our collaboration was long overdue. He has a unique voice that directly touches your heart. I strongly believe our vibes blend well, and this harmony is evident in 'Kuch Yaadein'.”
 
The collaboration between Suyyash Rai and Munawar Faruqi on "Kuch Yaadein" highlights the impact of combining their unique talents. Their seamless blend of vocals and poetry creates a song that resonates deeply making this partnership a strong example of the power of musical collaboration.

Watch it here : https://youtu.be/I8tcZIJwVNQ?si=zuf5wgmZfKmQwTjo

GJEPC Delegation Visit to Latin America: Strengthening Trade Ties in Brazil, Colombia, and Panama

 GEM AND JEWELLERY EXPORT PROMOTION COUNCIL

 GJEPC Delegation Visit to Latin America: Strengthening Trade Ties in Brazil, Colombia, and Panama

 

6^th June 2024, Mumbai, India – The Gem and Jewellery Export Promotion Council (GJEPC) organised a delegation visit to Latin America from 21st to 29th May 2024. Led by Mr. Kirit Bhansali, Vice Chairman, GJEPC, the delegation toured Brazil, Colombia, and Panama to explore markets, boost India’s exports, and build stronger economic ties in the Latin American and Caribbean (LAC) region.

 

The GJEPC delegation included Mr. Anish Birawat, Managing Director, Chain N Chains Jewels Ltd.; Mr. Shailesh Sangani, Founder, Priority Jewels; Mr. Anilkumar B. Virani, Director, M/s Karp Impex Limited and Partner, M/s Ethereal Green Diamond LLP; and Mr. Yash Shah, Partner, The Lalit Gems Co. & President, The Dia Box Inc (US subsidiary of The Lalit Gems Co.).

 

Mr. Vipul Shah, Chairman, GJEPC, said, “I am immensely proud of the strides we have made during our recent delegation visit to Latin America. Our engagements in Brazil, Colombia, and Panama have not only showcased the unparalleled craftsmanship and diversity of India’s gems and jewellery sector but also paved the way for enduring partnerships. We are committed to expanding India’s footprint in the global market, and this tour has been a significant step towards strengthening our economic ties with the Latin American and Caribbean region. The future is bright, and we look forward to a flourishing exchange of culture, commerce, and trading of gems & jewellery in these vibrant and dynamic regions.”

 

Mr. Kirit Bhansali, Vice Chairman, GJEPC said, “Our engagements in these vibrant Latin American countries have been both fruitful and inspiring. The rich histories, cultural wealth, and economic potential of Brazil, Colombia, and Panama provide a strong foundation for mutually beneficial partnerships. I extend my heartfelt gratitude to the retailers and people of Brazil, Colombia, and Panama for their warm hospitality and invaluable support. The camaraderie and collaborative spirit experienced during this tour have set the stage for a brighter, more prosperous future for the gem and jewellery sectors of India and these esteemed nations. Together, we are poised to achieve remarkable milestones that will benefit our industries and peoples. We look forward to continuing this journey of shared growth and enduring partnership.”

In Brazil, the delegation met with key industry leaders to discuss potential collaborations and market expansion. Highlights of the visit included a meeting with Mr. Ecio Morais, Director of IBGM, organisers of the popular Feninjer jewellery show in São Paulo. Discussions centred on creating a dedicated India Pavilion for exhibitors dealing in loose stones.

 

The team also held talks with the Monte Carlo group, the second-largest jewellery store chain in Brazil, exploring opportunities to strengthen business ties between the two nations. Additionally, the delegation conferred with the CEO of SAUER Group, a reputed name in the Brazilian jewellery sector, focusing on potential partnerships and market expansion strategies. Meetings with representatives from the prominent jewellery group ESMEBRAS further underscored the delegation’s commitment to building strong bilateral trade relations.

 

The delegation participated in interactive meetings with the Indian Embassy in Brazil and major retailers such as H Stern, Monte Cristo, Vivara, VQ Jewellery, and Villar Joias, facilitating valuable networking opportunities.

 

Continuing their tour, the GJEPC delegation visited Colombia, where they engaged in several key activities to enhance trade relations. A networking lunch with the Ambassador of India to Colombia Mr. Vanlalhuma provided a platform to discuss promoting Indian jewellery in the Colombian market. The delegation also toured local jewellery markets, gaining insights into the latest trends and consumer preferences.

Ms. Ali Pastorini, President of Mubri and GJEPC coordinator in the LAC region, facilitated interactions with Colombian jewellers, highlighting the potential for Indian jewellers to tap into the growing demand for high-quality, diverse jewellery products in the region. The delegates aimed to promote participation in the India International Jewellery Show (IIJS) and upcoming Buyer-Seller Meets by understanding Colombia’s import and export policies.

 

In Panama, the GJEPC delegation aimed to solidify India’s presence in the LAC region’s gems and jewellery sector. During their visit, the Indian Ambassador to Panama, Costa Rica & Nicaragua, Dr. Sumit Seth, addressed the gathering, emphasising the importance of strengthening economic ties between India and Panama. The event, organised by the Embassy in collaboration with GJEPC, highlighted the shared goals of increased trade and collaboration.

 

At a networking dinner, Indian and Panamanian companies explored avenues to enhance trade by adopting the latest technology. This event provided an invaluable opportunity for the delegates to forge new connections and discuss potential collaborations with leading Panamanian companies.

 

Through these strategic engagements in Brazil, Colombia, and Panama, the GJEPC delegation aims to bolster India’s gems and Jewellery exports, building stronger economic ties and facilitating collaborative opportunities in Latin America, thereby driving growth in the Indian gems and Jewellery sector.

Television actors talk about repurposing waste materials!

 Television actors talk about repurposing waste materials!

Reducing our carbon footprint and leading a more sustainable life is more crucial than ever. That's why concepts such as upcycling are becoming incredibly important. Upcycling is a practical approach to enhancing environmental sustainability, conserving resources, and fostering economic and creative opportunities. Upcycling reduces waste and conserves natural resources by repurposing items that would otherwise be discarded. It saves money and energy by using existing materials, decreasing the need for new production. Additionally, upcycling fosters creativity and promotes sustainability awareness. This World Environment Day, &TV artists speak about the importance of upcycling and household products they have repurposed. These include Neha Joshi (Krishna Bihari Vajpayee, Atal), Himani Shivpuri (Katori Amma, Happu Ki Ultan Paltan), and Shubhangi Atre (Angoori Bhabi, Bhabiji Ghar Par Hain). Neha Joshi, aka Krishna Bihari Vajpayee from Atal, shares, “I am passionate about incorporating upcycled products into my lifestyle. From repurposed shooting bags to a customised makeup kit, I have embraced various upcycled items from a reputable brand owned by a close friend. My preference for upcycled products over traditional branded items stems from my commitment to minimising plastic usage. By opting for upcycled products, I actively contribute to reducing plastic waste and environmental impact. In addition to using upcycled products, I have also taken the initiative to upcycle items in my possession. For instance, I transformed an old aluminium kettle into a unique lamp and repurposed a chain basket for a creative storage solution. Furthermore, I've repurposed my old jeans into stylish cushion covers, adding a personal touch to my living space. One of my favourite upcycling projects involves repurposing more than ten biryani pots as planters. Over the past two years, I've collected these pots with each biryani order, and now they serve as a vibrant and eco-friendly addition to my home garden. Embracing upcycling allows me to express my creativity and contributes to a sustainable and environmentally conscious lifestyle.”

Himani Shivpuri, aka Katori Amma from Happu Ki Ultan Paltan, shares, “By reimagining everyday items, I am dedicated to minimising single-use plastic in my life. I have taken the initiative to repurpose my old sarees into durable cotton bags and transform plastic bottles into colourful planting pots. Each upcycled creation represents my unwavering commitment to sustainability. I believe in promoting plastic-free alternatives and utilising creativity as a powerful tool to address plastic pollution. I have witnessed children creating art containers from ice cream sticks and crafting pen holders from repurposed materials. Every upcycled product signifies a small but impactful step towards a greener, cleaner future for our planet.” Shubhangi Atre, aka Angoori Bhabi from Bhabiji Ghar Par Hai, shares, "I have integrated sustainability into every aspect of my life, from using bamboo for toothbrushes to creating teddy bears from old clothes and making lamps from reused glass bottles. I also opt for cotton and jute bags when shopping to reduce waste and embrace natural materials. Let's continue to reimagine, repurpose, and redefine our consumption habits, transforming everyday objects into treasures. Let's adopt and practice upcycling to turn waste into wonder and inspire a future where creativity and sustainability go hand in hand.”

Watch your favourite artists in Atal at 8:00 pm, Happu Ki Ultan Paltan at 10:00 pm, and Bhabiji Ghar Par Hai at 10:30 pm, airing every Monday to Friday only on &TV!

 

Mr. and Mrs. Mahi Starring Janhvi Kapoor and Rajkummar Rao Smashes Box Office Records

 Mr. and Mrs. Mahi Starring Janhvi Kapoor and Rajkummar Rao Smashes Box Office Records

The heartwarming tale of Mr. and Mrs. Mahi continues to captivate audiences across India, reporting an impressive 1.90 crores on a Wednesday, bringing the total net collection to a remarkable 23.09 crores. The film's steady climb in box office numbers, with Wednesday surpassing Tuesday’s earnings, demonstrates its strong hold on weekday audiences.

Starring the dynamic duo Janhvi Kapoor and Rajkummar Rao, Mr. and Mrs. Mahi has become a family favorite nationwide. The film’s enchanting music, touching storyline, and powerful performances are resonating deeply with viewers, creating a meaningful connection with audiences of all ages.

As Mr. and Mrs. Mahi continues its successful run, it is clear that this film has solidified its place as a beloved cinematic experience. The heartfelt story, combined with its stellar cast, ensures that it will remain a favorite in the hearts of many for a long time to come.

BIC Cello Brings ‘Hallyu’ to Classrooms with The Newly Launched K-Series Fountain Pens

 BIC Cello Brings ‘Hallyu’ to Classrooms with The Newly Launched K-Series Fountain Pens

 

Hyderabad: May 05, 2024: BIC Cello recently launched its highly anticipated K-POP & K-Drama Fountain Pens, a remarkable fusion of writing elegance and South Korean cultural charm. As the global 'Hallyu' phenomenon continues to captivate audiences worldwide, India stands proudly as the second-largest consumer of Korean content, with an astonishing 775 million views for the iconic K-pop group BTS on YouTube in 2023 alone. The nation has also seen an upward spike in fandom for Korean dramas.

 

Recognizing this fervent enthusiasm, BIC Cello has meticulously crafted a line of fountain pens that pay homage to the vibrant and influential South Korean entertainment industry. These exquisite writing instruments are designed to resonate with fans and enthusiasts alike, offering a tangible connection to the cultural phenomena they hold dear.

 

"At BIC Cello, we are committed to providing our customers with innovative and culturally relevant products," said Manos Nikolakis, General Manager at BIC Cello. “The launch of the latest K-Pop Foundation Pens is a testament to that, and a commitment to remain close to our consumers’ wants and needs through cultural and industry trends.”

 

Combining superior craftsmanship with vibrant aesthetics, the K-POP & K-Drama Fountain Pens are a testament to BIC Cello's understanding of the youth pulse commitment to innovation and cultural appreciation. Each pen is a work of art, adorned with captivating designs inspired by the colorful world of K-pop idols and the mesmerizing narratives of Korean dramas.

 

BIC Cello invites fans, enthusiasts, and collectors alike to embark on a journey of cultural celebration and writing excellence with the launch of these extraordinary fountain pens.

 

K-POP Fountain Pens

Inspired by the vibrant energy and captivating narratives of K-Pop music, K-Pop Fountain pen is a testament to the rich and dynamic cultural landscape of Korea. Available in a variety of four stunning colors and finishes, this pen is a true work of art, reflecting the unique personality and style of its owner. Engineered for smooth and effortless writing, these pens offer impeccable performance, allowing users to express their thoughts and ideas with precision and clarity. Designed for comfort and precision, the ergonomic grip ensures a natural and comfortable writing posture, allowing you to unleash your creativity without any distractions.

K-Drama Fountain Pens

Inspired by the enthralling narratives of K-Drama series, each pen embodies the essence of the beloved stories and characters that have captivated global audiences. Available in four stunning colors and finishes, every K-Drama Fountain Pen ensures unparalleled performance in any situation. Whether jotting down notes, sketching ideas, or signing essential documents, these pens will elevate users’ writing experience with precision and style. Perfect for die-hard K-Pop fans, devoted K-Drama enthusiasts, and admirers of Korean culture, these fountain pens are the ultimate accessory to showcase one’s passion.

In a remarkable display of accessibility, BIC Cello has priced these exceptional fountain pens at an incredibly affordable INR 50, ensuring that fans from all walks of life can indulge in the joy of owning a piece of their beloved culture. 

About BIC Cello  BIC Cello, the manufacturer of Cello pens, is India’s market leader for writing instruments. The company focuses on developing innovative new products and ink flow systems, delivering significant value to the writing experience of the customers. BIC Cello’s expanded portfolio now includes a range of world-class products including permanent markers, whiteboard markers, color markers, mechanical pencils, roller pens, fountain pens and office and school stationery products. The company sells over five million pens a day and has a strong presence in more than 70 countries around the world. BIC Cello’s robust and growing distribution network ensures that its products are accessible across demographics and geographies.