Eze Perfumes Elevates Senses as Title Sponsor of Vogue & Scented by Partner of Mood Indigo, IIT

Eze Perfumes Elevates Senses as Title Sponsor of Vogue & and; Scented by Partner of Mood Indigo, IIT

Bombay's Asia's Largest College Festival

Mumbai, 22nd December 2023 — In a harmonious fusion of fragrance and youthfulness, Eze

Perfumes proudly step into the limelight as the Title Sponsor of Vogue and Scented with Mood

Indigo, the prestigious cultural extravaganza hosted by the Indian Institute of Technology (IIT)

Bombay. As Asia's Largest College Festival, Mood Indigo has been a beacon of creativity since its

inception in 1971, attracting over 1, 46,000+ visitors annually. Eze Perfumes, synonymous with

fragrance luxury, now takes center stage, promising to immerse festival-goers in an enchanting

olfactory experience, where sophistication meets the vibrancy of youth.

The Mood Indigo Fest saw the participation of A-list celebrities from various walks of life, like Jay

Sean, Ananya Pandey, Aditya Roy Kapoor, Abhishek Bachchan, Siddhant Chaturvedi, Pankaj Tripathi,

Pink Sweats, Smriti Irani, Salim & Sulaiman, Nirmala Sitharaman, Varun Grover, Abhishek Upamanyu,

Rahgir, among others. This festival guaranteed a four-day extravaganza filled with enthusiastic

competitions, enjoyable games and activities, performances by renowned artists, thrilling concerts,

vibrant nightlife, and immersive sensory experiences.

Kanishka Jain, Director at Incredible Indriya, expressed excitement about the collaboration stating,

" We are thrilled to be a part of Mood Indigo, a festival that has consistently set the standard for

creativity and excellence over the years. Eze Perfumes shares the same commitment to innovation

and quality, and we believe this collaboration will be a sensorial delight for festival attendees. At Eze

Perfumes, we see this as more than just a sponsorship; it's an opportunity to infuse the festival

atmosphere with the refined fragrances that define our brand. As attendees explore the myriad

events and experiences at Mood Indigo, they can anticipate not only an olfactory journey but a

multisensory celebration of art, culture, and youthfulness. We look forward to creating unforgettable

moments and leaving an indelible mark on the festival's legacy."

In this exciting collaboration, Eze Perfumes stepped into the limelight and promised an immersive

olfactory journey for festival-goers, where sophistication harmonizes with youthful vibrancy.

Eze Perfumes has elevated the festival experience with a range of captivating engagements. From a

personalized photo booth experience to including their signature pocket perfumes in the hospitality

kits for all festival participants, Eze Perfumes ensured a direct product sampling and a touch of

luxury for attendees. Additionally, they had set up a dynamic 360-degree reel zone, inviting visitors

to create engaging content, fostering user-generated excitement, and bolstering the brand's social

media presence. This thoughtful integration of interactive elements not only enhances the festival

atmosphere but also amplifies Eze Perfumes' connection with the festival audience at Mood Indigo.

About Incredible Indriya:

Incredible Indriya is a dynamic conglomerate of direct-to-consumer (D2C) perfume and

beauty brands that commenced with the successful launch of Eze Perfume this year. It is an

ambitious extension of Sawai Fragrance, a leading B2B company with a rich history in the

creative perfumery manufacturing industry since 1965. Incredible Indriya’s mission is to

provide high-end products that are not only exquisite but also Made in India. The brand

is committed to breaking barriers and ensuring that everyone has access to refined and

exceptional experiences. They understand that true luxury goes beyond material

possessions. Therefore, their dedication extends beyond delivering exceptional products.

Incredible Indriya strives to foster a more compassionate and sustainable world. Through

their initiatives, they aim to create a positive impact on society and the environment,

making a difference in the lives of individuals and the planet we call home.