Tata Sky Music+ launched with curators Shankar-Ehsaan-Loy

First-ever one-stop music video destination with four music genres on a DTH platform in partnership with Hungama

            Tata Sky , the fastest growing brand in the DTH industry , has launched the nation's first service with four music genres on a pay TV platform, named 'Music+' in partnership with digital entertainment company Hungama. Segregated into four segments - Mehfil, Indie Rootz, Jazz & more and international, the service will be co-curated by the legendry singer, songwriter, composer trio Shankar-Ehsaan-Loy.
         At the launch Pallavi Puri, Chief Commercial Officer, Tata Sky, said,"While there are a lot of popular music channels on television today, we felt there is a need for a destination that showcases unique genres like Sufi, Qawwali, Folk, Jazz, Country & more. Now, with the launch of Music+ , Tata Sky subscribers get access to the best of these genres, on their TV screens, any time of the day. And with content specially curated by the musical legends Shankar-Ehsaan-Loy, the offering on Music+ is guaranteed to be qualitative superior "
          Commenting on Hungama's association with Tata Sky, Siddhartha Roy, CEO, Hungama.com said ,"We are delighted to partner with Tata Sky for Music+ and offer curated music content for the discerning audience who have an evolved taste in generes like Ghazal, Sufi, Jazz & Blues, International, Indies etc. The Music+ experience promises to be unique with a variety of content and a line-up  of great artists like Pankaj Udhas, Jagjit singh, Elevis, Abba, Miles Davis, Eric Clapton, Salim-Suleiman, Armaan Malik and many more."