Aspect Hospitality Ushers in a New Era of Quick Bites; Launches 25 Outlets of Nom Nom Express Across Mumbai and Pune

Aspect Hospitality Ushers in a New Era of Quick Bites; Launches 25 Outlets of Nom Nom Express Across Mumbai and Pune

A first-of-its-kind in the QSR world, Aspect Hospitality marks a bold expansion with the simultaneous digital launch of 25 Nom Nom Express Stores across two cities

 

PRESS RELEASE

Mumbai, April 17, 2025

 

In a strategic yet bold move, Aspect Hospitality hit the bullseye with the unveiling of 25 new outlets of its Pan-Asian QSR brand, Nom Nom Express across Mumbai and Pune. Amidst much fanfare at Estella, Juhu, Mrs. Aksha Kamboj, Executive Chairperson of Aspect Global Ventures, took centre stage. With an intensifying press of a ceremonial button, she triggered a synchronized visual and digital reveal of all 25 locations.

 

Joining her were Mr. Hitesh Keswani, Managing Director of Aspect Hospitality, Mr. Sandeep Singh, CEO of Aspect Hospitality, and Executive Corporate Chef Rahul marking this innovative and high-impact milestone.

 

As the countdown echoed, an interactive LED wall burst to life with a digital map of Mumbai and Pune. Each store icon animated in sync, set to dynamic visuals, bold music, and a grand “Now Serving x25” finale, amplified by loud and congratulatory cheers. Adding digital muscle to the launch, a coordinated social media blitz went live across all 25 store pages, alongside a cinematic 60-second reel featuring each outlet, signature dishes, and a “25 Stores. 1 Giant Bite.” campaign moment—ensuring maximum impact across screens big and small.

 

The event also featured an Augmented Reality (AR) booth, where guests could scan to unveil a virtual city with pop-up Nom Nom stores. The brand mascot, Nommy, made appearances for photo ops, adding a playful touch to the immersive brand experience. An influencer teaser campaign titled “Mumbai & Pune, Ready to Nom?” ran ahead of the launch, building buzz and anticipation, while key food bloggers and content creators in attendance helped amplify the moment to wider digital audiences.

 

With 25 live kitchens now in operation, Nom Nom Express continues to deliver high-energy, high-flavour Pan-Asian meals across the cityscape, ready to delight a new generation of foodies—one bite at a time. But the backbone of it all is the Nom Nom Central Kitchen, powering seamless supply and consistency across all locations, including Mira Road, Belapur, Oshiwara, Vashi, Ghatkopar, Chembur, Versova, Borivali, Pimpri Chinchwad, Worli, Thane, Dombivli, Kharadi, Colaba Market, Bhayandar, Kharghar, the Mumbai-Pune Expressway, Borivali East, Andheri Metro Station, Saki Naka Metro Station, Mahavir, Ghansoli, Kemps Corner, Vikhroli, and Goregaon East.