Friday, October 25, 2013

EK NAZAKAT BHARI RAAT

EK NAZAKAT BHARI RAAT

The launch of Salima Lalanii's latest collection , aptly titled "Colours n Contrast" was a grand affair with the creme de la creme in attendance at her exclusive store, “Nazakat” in Khar. Tehseen Poonawalla, entrepreneur and political commentator, arrived well in time despite his hectic schedule. Alexey Novikov, honourable consul general of Russia was accompanied by his wife Alina who took a special liking for the myriad hues of maroons and spent quality time at the gathering. Industrialist Aneel Murarka was among the many buyers of the new collection which received an overwhelming response on the opening day.

Nandita Palshetkar looked striking in a black outfit. Pinkey Ahluwalia, the Belgian vice consul was accompanied by Josephina, also vice consul at the Belgian consulate. Umaesh Pherwani looked dapper in a red shirt.Sandhya Shetty was flooded with compliments for her latest unreleased item number in a forthcoming Bollywood flick. Chetan Hansraj arrived late, straight from a shoot in karjat, though his wife lavina more than made up for his absence, arriving well in time and staying on till the wee hours. Viveck Shettyy was at his flamboyant best and kept his friends in good humour with his witty one liners.  Salima Lalanii played the perfect host and attended to each of her guests personally. Also spotted were stand-up comedian Uday Dahiya and musician Somesh Mathur.

The collection will showcase high-end prêt and Indian bridal wear in myriad hues of maroons and burgundies, bringing out the deep, dark, colourful and sensuous side of a woman whilst complimenting her beauty and vulnerability. “Deep colours with clean silhouettes will rule the season,” forecasts Salima about the trends for the coming season. The champagne-chocolate event will see fashion icons, tinsel town celebs, socialites and elite personalities in attendance, always scouting for exclusivity.

Salima’s fashion store Nazakat is a reflection of her own soft-spoken nature and showcases the best of both western and traditional, with a strong leaning towards bridal outfits. “I believe in knowing people and my outfits are tailored for their personality and not just the body. In a sense, my work is very functional and hard to miss, I love to play with colours, and my creations are subtle yet sensual,” says Salima of her designs for the discerning tinsel town celebs and the NRI clientele, she exclusively caters to.

From a humble beginning, she has crafted her own path to fame and success over the past decade through her store Nazakat and takes great pride in her evolution as a fashion designer, as she says, “I have never worked with any designer. It is all me and my learning.”

Connoisseurs of the Colours-n-Contrast collection will also get to experience the `New Beautiful Color Collection’ by Elizabeth Arden. Salima’s icing on the collection is a Midnight Sale happening on the same day with a generous 40% off at the store.

















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