“Exotic” follows the success story of Priyanka’s debut International single “In My City” making it one of the most successful singles in India ever!
Turn up the volume to turn up the Oomph
Mumbai, October 25th 2013: Jealous 21, the exclusive women’s wear brand that pioneered hip fit jeans, has associated with leading music label Universal Music to co-promote and now celebrate the success of Desi Girl now turned International pop star Priyanka Chopra’s latest international single “Exotic” feat. Pitbull.
The single “Exotic” ft. Pitbull is the follow-up to her successful 2012 debut international single “In My City” ft. Will.i.am that broke all records for a single in India. However, “Exotic” released this July`13 has gone on to become a huge hit with over 300,000 cumulative physical + digital sales. The single shot up to the #1 spot on the iTunes India charts within two days of its release while the video for “Exotic” has till date gathered almost 16 million views on YouTube/Vevo.
Speaking on the success of her single “Exotic”, Priyanka Chopra said, “The association with Jealous 21 and my record label Universal Music to promote my latest single “Exotic” is very exciting and has helped take my music to a much wider audience. I am thrilled with the response to “Exotic” and also for the immense support I have received for my foray into music. I am looking forward to sharing more of my music with the world.”
Jealous 21, the fashionable and trendy apparel brand from Indus League – a division of Future Lifestyle Fashion, pioneered the concept of perfect fitted Jeans for young Indian women through a unique concept called “3 Hip Sizes for every Waist Sizes”. The brand captures the spontaneity and excitement by making available Hottie for slim hips, Hour Glass for regular hips and bootilicious for curvier hips through the brand expression, ‘OOMPH’
Rachna Aggarwal, CEO, Indus League, said, “Priyanka Chopra is the perfect representation of today’s young women and also India’s most sought after fashion icon. There is nobody who personifies Oomph better than her. It has been our honour to associate with Universal Music who have been instrumental in giving Jealous 21 an opportunity to promote Priyanka Chopra`s single `Exotic` featuring Pitbull , and we feel proud to be a part of the success story. On behalf of the entire Jealous 21 team, I congratulate Universal Music and Priyanka Chopra on their success”
Says Sunil D’Sa, Vice President, Marketing, Universal Music “We at Universal Music are delighted with the success of "Exotic”. Priyanka Chopra collaborating with global sensation Pitbull proved to be a huge draw for her fans making the track one of the most successful singles in India ever! And we are thankful to Jealous 21 who came on board to promote the song with the full might of their pan-India network thus ensuring awareness of the song well beyond the traditional music platforms!”
As a part of this association Jealous 21 has also conducted a contest called ‘J21 PC Exotic Contest’ where five lucky winners got a chance to meet Priyanka Chopra. The Jealous 21 Facebook page also ran a caption contest where fans got to win Jealous 21 gift vouchers worth. For more information log on to www.jealous21.com. Go ahead and turn up the Oomph!
About Jealous 21: -Jealous 21, an exclusive women’s wear brand from Indus-League, a division of “Future Lifestyle Fashion Ltd” (FLFL) , revolutionized the jeans market for women by launching jeans that fits every body type of Indian women. Fit is the primary attribute that any women look for when they buy jeans. To get the perfect fitted jeans, the hip and waist size have to be correct. However jeans available in the market use a single hip to waist ratio. That was the real gap, which was addressed by Jealous 21 by introducing a unique concept of 3 hip sizes for every waist size. Hottie for the slim hips, Hour Glass for the regular hips & Bootilicious for the curvier hips.
Matching the stunning range of denims is an equally stunning range of tops & tees. Oozing with oomph, this brand is designed to infatuate today’s young women.
About Universal Music :-Universal Music India Pvt. Ltd. (UMIPL) is a 100% subsidiary of the Universal Music Group. UMIPL has an extremely rich Indian catalogue comprising songs from Classic Hindi and Regional Films, Indi Pop, Bhangra, Ghazals and Devotional. It’s enviable catalogue includes artistes such as Asha Bhosle, Anup Jalota, Bombay Vikings, Jagjit Singh, Josh, Malkit Singh, Pankaj Udhas, Panjabi MC, Raghav, Bohemia, Mohit Chouhan to name a few. UMIPL ‘film’ catalogue (the 2nd largest in India) spans music from blockbusters such as Sholay, Qurbani, Amar Akbar Anthony, Chori Chori Chupke Chupke, Devdas and Munnabhai MBBS amongst the numerous jewels which symbolize the musical journey from the 70’s to date. On the International music front, UMIPL are the clear market leaders with artistes such as Madonna, Jennifer Lopez, ABBA, Akon, Bon Jovi, Bryan Adams, The Black Eyed Peas, Enrique Iglesias, Eminem, Lady Gaga, Taylor Swift, Justin Bieber amongst host of other popular music icons and household names in India.
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