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Please find below the release on the Launch of Taaza Plaza in Maharashtra. Also attached is the Marathi release and the pictures for your reference.
The photo caption is as follows:
Photo 1
On the launch of Taaza Plaza, Shri Radhakrishna Eknathrao Vikhe Patil, Hon. Minister for Agriculture and Marketing, Additional Chief Secretary Dr. S.K. Goel, Ms. Sharmila Banerjee, Founder, ED and CEO, Taaza Plaza and Amith Aggarwal, Promoter & Director, Taaza Plaza and Co-Founder and Executive Director, StarAgri Collateral Management Limited addressing the media
Photo 2
On the launch of Taaza Plaza, Shri Radhakrishna Eknathrao Vikhe Patil, Hon. Minister for Agriculture and Marketing, Additional Chief Secretary Dr. S.K. Goel, Ms. Sharmila Banerjee, Founder, ED and CEO, Taaza Plaza and Amith Aggarwal, Promoter & Director, Taaza Plaza and Co-Founder and Executive Director, StarAgri Collateral Management Limited inaugurate the Taaza Plaza van
Taaza Plaza launched in Maharashtra
Unique initiative to bridge gap between farmers and the end consumers launched
- Sourcing from local farmers will result in fresh produce being made available to consumers
- Local farmers to get better price for their produce by selling directly to company representatives
- Over 250 “Taaza Plaza” vans to be launched all over Maharashtra in the next 24 months
Mumbai, October 9, 2013: Taaza Plaza, a unique ‘retail store on wheels’ concept was launched in Mumbai on Wednesday by Shri Radhakrishna Eknathrao Vikhe Patil, Hon. Minister for Agriculture and Marketing.
Taaza Plaza is a Public Private Partnership (PPP) between Star Agriwarehousing & Collateral Management Ltd. (StarAgri) along with Fuzion Inc. Pvt. Ltd. (Fuzion) and the Maharashtra State Agriculture Marketing Board (MSAMB). It is built on the model of sourcing directly from farmer groups across agri-states and making fresh produce available to the end consumer by bypassing intermediaries.
Each state-of-the-art van is designed keeping in mind Indian weather conditions where vegetables, fruits and other FMCG products are stored in a smart climate controlled mobile environment. The “retail on wheels” shops visit housing societies and similar busy intersections where common people like homemakers can buy their daily produce without actually travelling to a super-market. The brand promises Convenience and Purity (freshness) at competitive prices.
Inaugurating the initiative, Shri Radhakrishna Eknathrao Vikhe Patil, Hon. Minister for Agriculture and Marketing said
Additional Chief Secretary Dr. S.K. Goel said, “Public Private Partnerships like Taaza Plaza is the way forward to create a ‘win-win’ model that is inclusive and not only empowers our farmers but also helps customers get fresh food at great prices. In Mumbai this unique concept will bring the retail store to your doorstep. MSAMB will facilitate ideas like this which help our farmers gain economic prosperity.”
Ms. Sharmila Banerjee, Founder, ED and CEO, Taaza Plaza said, “First, we would like to thank Shri Radhakrishna Eknathrao Vikhe Patil, Hon. Minister for Agriculture and Marketing for blessing the idea that is today called Taaza Plaza. Without the support of the state government, MSAMB and other local authorities, it would not have been possible to launch this project. Our business model will help in stabilising prices of daily commodities in the long run. Partnering farmers to create a transparent and honest business model is a key to the success of our business. We look forward to growing into a pan India brand servicing customers across various states in the next 36 months. Through Taaza Plaza, we aim to create a robust supply chain of fruits, vegetables and commodities through mobile vans and to bring our products and services at the doorsteps of the customer at fair prices across the nation.”
Amith Aggarwal, Promoter & Director, Taaza Plaza and Co-Founder and Executive Director, StarAgri Collateral Management Limited, said, “It is a matter of great pride that we have launched Taaza Plaza successfully. StarAgri has traditionally worked with farmer communities and has deep understanding of the backend postharvest agri-needs. Thus, StarAgri promoted this unique project whereby produce from the farmers will be directly sourced and made available to the end consumer, the homemaker, at her door step. Our core belief of removing agri-inefficiencies, improving the economic health of the farmer and ultimately contributing to India’s food security is well served here.”
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For further information, please visit www.taazaplaza.com or contact:
Archana Pradan, Ketchum Sampark
Archana.pradhan@
Vivek Khanduja, Head – Strategy, Taaza Plaza
vivek.khanduja@staragri.com Mobile: + 91 7498769612
The photo caption is as follows:
Photo 1
On the launch of Taaza Plaza, Shri Radhakrishna Eknathrao Vikhe Patil, Hon. Minister for Agriculture and Marketing, Additional Chief Secretary Dr. S.K. Goel,Ms. Sharmila Banerjee, Founder, ED and CEO, Taaza Plaza and Amith Aggarwal, Promoter & Director, Taaza Plaza and Co-Founder and Executive Director, StarAgri Collateral Management Limited addressing the media
Photo 2
On the launch of Taaza Plaza, Shri Radhakrishna Eknathrao Vikhe Patil, Hon. Minister for Agriculture and Marketing, Additional Chief Secretary Dr. S.K. Goel,Ms. Sharmila Banerjee, Founder, ED and CEO, Taaza Plaza and Amith Aggarwal, Promoter & Director, Taaza Plaza and Co-Founder and Executive Director, StarAgri Collateral Management Limited inaugurate the Taaza Plaza van
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