SAB TV in association with Toy-Kraft launches Baalveer board game

SAB TV in association with Toy-Kraft launches Baalveer board game

Mumbai, October 24^th, 2013: On 8^th October, 2012, Indian television unleashed its first child superhero, Baalveer. A fantasy drama set against the mystical worlds of fairies and evil Paris, Baalveer immediately connected with kids. Over the last one year, this bond has grown stronger, with Baalveer emerging as the most popular TV character amongst kids today. And what best way to commemorate the first anniversary of this show than bringing kids one-step closer to the world of Baalveer through launch of ‘Baalveer and the Evils of Bhayankar Pari’ Board game.

Post the success of their first venture SABurbia.com board game; SAB TV and Toy-Kraft are back with ‘Baalveer and the Evils of Bhayankar Pari’.The board game immerses the players in the Pari world reeling under the threat of Bhayankar Pari.The goal is to rise as Baalveer and overcome obstacles in an endeavor to save Rani Mahal.

Baalveer Board game was unveiled at ‘Kids India’s’ toy exhibition by Mr. Anooj Kapoor, EVP & Business Head, SAB TV, Dr. Shyam Makhija, Director, Toy-Kraft & entire starcast of Baalveer comprising of Dev Joshi(Baalveer), Shruti Seth (Rani Pari), Shama Sikander(Bhayankar Pari) & other Pari’s.

Mr. Anooj Kapoor, EVP & Business Head, SAB TV stated, “With Baalveer board game, we provide a unique opportunity for the consumers to engage with the brand and its most popular characters. We are glad to partner with Toy Kraft and I’m sure this experience will create lasting memories for children”.

Dr. Shyam Makhija, Director, Toy-Kraft said, "By releasing the new board game – Baalveer, Toy-Kraft and SAB TV have now forged a stronger link into this licensing foray after the success of the first release – SABurbia.com. This has been a joint action all the way and the complementary synergies of both the companies have been very well exploited. The company is very bullish on the future prospects as more licensed ventures are being explored with SAB besides board games. So far Toy Kraft has released 13 IP based games which is a record of sorts."

‘Baalveer and the Evils of Bhayankar Pari’ will be available in 42 major cities in leading stores like Landmark, Crossword, Hamleys, Shoppers Stop and Planet M. The cities include Mumbai, Delhi, Kolkata, Gurgaon, Ahmedabad, Lucknow, Bhopal, Indore, Baroda and Jaipur. The game will be aggressively promoted on television, print and outdoor digital media. Moreover, on-ground activations will also be carried out in leading malls to generate curiosity and buzz around the product.

Priced at Rs. 549/-, ‘Baalveer and the Evils of Bhayankar Pari’ provides the children an extended platform to connect with their favorite character Baalveer and the fantasy world around him. The board game is sure to bring smiles and cheer to children across India as they commence on the ultimate expedition to become their ultimate superhero, Baalveer!

About SAB TV:

SAB TV is a part of the network of Television channels owned by Multi Screen Media. SAB TV is India’s only family comedy entertainment channel with a core brand promise of ‘Asli Mazaa SAB ke Saath Aata Hai’. SAB with its impressive lineup of innovative programs and light-hearted content ranging from daily family comedy to path breaking concepts like silent comedy shows is dedicated to promoting an enjoyable “family-viewing” experience.

Its programming mix includes Jo Biwi Se Kaare Pyaar,Baalveer,Taarak Mehta Ka Ooltah Chasmah, Chidiya Ghar, Jeannie aur Juju, Lapatagnj, FIR,SAB Khelo SAB Jeeto, Wah Wah Kya Baat Hai and features classic films over the weekends. For its differentiated programming and healthy entertainment SAB TV has also won the Brand Leadership award in Media & Entertainment space.

About Toy-Kraft

ToyKraft, India’s edutainment toy brand company that stimulates originality and encourages creativity in children. It was established in year 2007, founded by current directors Dr. Shyam Makhija & Mr Anuj Mehta. ToyKraft offers diverse portfolio of toys across age and interest groups, has witnessed strong consumer interest and has earned 15 toy awards in this short span. Currently the company has more than 200 products under ACORN, CROWN HOBBIES, GAMELOGY, M'TEK, POGO - MAD KITS & the freshly launched I-SERIES. The range is well retailed through specialty toy stores, large format retail chains and e-commerce platforms like Flipkart, Firstcry etc. apart from the brand’s very own online shop - www.toy-kraft.com.

The company maintains international toy safety standards & has exported its toys to Australia, Sri Lanka, South Africa, Russia, Romania, Bulgaria, Egypt, Lebanon, Jordan, UAE & USA.