SQUAREKEY LAUNCHES IN
MUMBAI
CREATING A LEVEL PLAYING FIELD BETWEEN BRANDS AND INDIAN
CONSUMERS, NEW ONLINE SHOPPING
DESTINATION, SQUAREKEY, TAKES INDIA BY STORM.
SQUAREKEY PROVIDES INDIAN CONSUMERS ACCESS TO CURRENT-SEASON ITEMS OF PREMIUM
INTERNATIONAL BRANDS AT PARITY PRICE.
After its successful launch in
Delhi last week online shopping destination SquareKey.com is all
set to create a buzz in Mumbai.
Amidst much glitz and glamour, launch party of Squarekey.com was
hosted at Le Pain Quotidien (BKC) in Mumbai by Nishka Lulla and SquareKey
founder Avantika Daing on Monday. The guest list included the who’s who of the
fashion industry and lifestyle magazines with Mugdha Godse, Krishika Lulla,
Aditya Thackrey among many others.
SquareKey.com has been creating quite the frenzy amongst
Bollywood celebrities, stylists, and the fashion elite since it’s a virtual
store for brands unavailable in India till date.
An online retail destination for premium western contemporary
fashion and lifestyle brands for men, women, and kids, and touted as
"India's Net-A-Porter," SquareKey offers unprecedented access to
current in-season styles from leading western designers including BCBG, Nicole
Miller, Nanette Lepore, Cynthia Rowley, Members Only, DL1961, Milly, Hanky Panky,
and more.
SquareKey’s partnerships allow access to these labels which
do not have brick and mortar presence in India at parity price (for the same
price as retail in US/Europe) with free
shipping.
Now you must be thinking, where do I sign up, right? Key in
at: http://www.squarekey.com.
SquareKey’s vision is to create a level playing field between
international brands and Indian consumers in their access to each other by
providing current season items at parity price along with pre-order
exclusivity. Sitting on a unique content platform, it keeps consumers engaged
in real time trends.
Recently launched SquareTUBE is their own YouTube-driven digital
approach to content around fashion and lifestyle. SquareKey also provides a
personal shopper service where consumers can shop New York City whilst sitting
in India.
Founder Avantika Daing says, “there is a large gap in a
growing market. We want to unlock the world with SquareKey, by bringing the
retail experience as it happens in real time in New York and London to the
Indian consumers so they are not an afterthought; as is the case with branded
retail in India. We partner with our brands strategically so as to not dilute
them like e-retail tends to do in India. We are about an experience and so content,
information and customer needs are of high priority to us. To enhance the
customer experience, we now offer pre-order – providing exclusive access to
items weeks before they are available in retail, even in New York!”
Editor-in-Chief Kanika Chadda Gupta explains, “SquareKey’s
goal is to make shopping an experience rather than a chore. Our aim is
two-fold. Firstly, we are living in a digital world and Indian shoppers have
become a lot more tech savvy. We want to encourage online shopping since it’s
easy and hassle-free, especially with our incentives of cost on delivery,
parity price (same prices those in the US/UK), and free shipping. Secondly, we have
positioned ourselves to be “content meets commerce,” which means the site
navigates like an interactive magazine. On SquareTUBE, we have exclusive videos
including “Street Style Around the World” and “Behind the Seams,” where
consumers get a chance to hear from the designers themselves. On other
e-commerce portals, the clothes get all the limelight. We want to give you the
backstory. And with editorial features like “Shop the story” and “Pick of the
week,” one can spend hours on SquareKey reading fiction narratives and getting
tips on how to stay on trend while staying true to one’s own originality.”
SquareKey’s advisory board consists of founders, designers
and editors of Fine Wines & More, Soho House, Le Pain Quotidien, Harper's
Bazaar, FreeCultr, IMG Worldwide and Estee Lauder.
ABOUT SQUAREKEY
Squarekey.com is India’s first editorially driven online
multi- brand retailer for
premium western contemporary brands providing fashion & lifestyle for men,
women, and kids.
GUEST IN ATTENDANCE
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