Thunder Unbottled - A Biography of Ramesh Chauhan by Patricia Sethi

Thunder Unbottled - A Biography of Ramesh Chauhan by Patricia Sethi

Mumbai, October 21, 2013:

Ramesh Chauhan of Bisleri, the creator of Thums-Up, Gold Spot and Limca, is celebrating his 50 years with Parle with the launch of his biography – Thunder Unbottled written by Patricia Sethi  ( Newsweek)

The book is a fascinating account of his life and times: it chronicles his rise to the top of the soft drinks business and his reasons for selling the brands to Coke. The book details what makes him tick as a person and a business mogul, it records his passion for life, music, sports, whatever he embarks upon, including his Midas-touch moment with Bisleri which he has transformed into the hottest water brand in the nation. Within these pages is the revealing and engaging account of the life and times ofthe Indian entrepreneur who is a name synonymous with Bisleri, Thums Up, Maaza and Limca.. The icing on the cake is the cache of wonderful photographs from family albums, pictures never seen before.

Every page offers management students, marketing professionals, entrepreneurs and fans of his brands an inspirational manifesto for the marketplace that is essentially hands-on, filled chock-a-block with nuggets of wisdom from a man who has been there and confronted it all.

Patricia J. Sethi who has known him for a long time has written the book withinvaluable inputs and insights from Jayanti Chauhan, daughter of Mr. Ramesh Chauhan.

The books will be available at all leading book stores and online stores at an MRP of Rs. 795/-

About Ramesh J Chauhan:

Ramesh Chauhan joined Parle in 1963. He started Limca in 1971 and Thums Up in 1978. After selling the brands to Coca Cola in 1993, he dedicated himself to develop Bisleri and giving safe drinking water to public at large. With a career spanning over 50 years, his undying determination and vision hasmade Bisleri a premium mineral water brand and a household name. The creator of brands such as Thums-up, Goldspot, Citra, Maaza, & the ever popular Limca has been an icon in himself who with his foresight developed these super brands in the Indian market.

About Patricia J Sethi:

Sethi has had a distinguished career spanning almost two decades with Newsweek magazine in New York, during which she worked as a correspondent, assistant editor and the United Nations Bureau Chief. She has interviewed nearly 45 heads of state for the magazine: among them, Indira Gandhi, Zulfikar Ali Bhutto, Mujibur Rahman, Fidel Castro,  Gen. Augusto Pinochet, Robert Mugabe, Pham Van Dong and Olof Palme.

About Bisleri:

Bisleri is India's most trusted mineral water brand and a market leader. Parle bought over Bisleri in 1969 from Felice Bisleri, Milano.Since 1995 Mr. Ramesh Chauhan has started expanding Bisleri operations substantially.Over the last four decades Bisleri has become synonymous to safe and pure drinking water and is a household brand. In October 2006 Bisleri revamped its packaging, going from blue to green. Today, Bisleri has 69 bottling plants across India and uses state-of-the-art technology at all stages of its purification processes.

The house of Bisleri brings to its customers the finest waters in various pack sizes and includes natural mountain water from the Himalayas under the name Vedica and Bisleri Fizzy soda.