'HOW NOT TO MAKE MONEY'

Mumbai, 18^th October, 2013: Crossword – India’s leading lifestyle bookstore, hosted the launch of Author Raj Kundra's book 'HOW NOT TO MAKE MONEY' at their Kemps Corner outlet earlier today.  Raj Kundra was joined by his wife Actor Shilpa Shetty Kundra.

About the book:

When booze smugglers Jai and Mike reconsider their options after another close brush with the law, their friend Aziz, a corporate lawyer comes up with a plan for all of them to rake in even more money with less risk. Setting up an undetectable, foolproof scam, the boys who grew up together in the same London neighbourhood are now going to grow rich together, and quick. As with the best laid plans, they had not counted on a few bumps along the way in the form of the intrepid fraud investigator who picks up on their trail and Pam, the femme fatale whose sari blouses leave less to the imagination than bikinis, who has her eye set firmly on Jai. Knowing you have to risk it big to make it big, the boys put everything on the line in this high-speed thrill ride of a novel. But will they come out laughing or are they walking into a trap?

About Crossword: 

Crossword, with Eighty two, across Ahmadabad, Amritsar, Bhopal, Bangalore, Chennai, Delhi, Hyderabad, Indore, Jaipur, Kota, Kolkata, Lucknow, Mumbai, Navi Mumbai, Nagpur, Nasik, Pune, Siliguri, Udaipur, Vapi, Vadodara,Vijayawada, Cohin and Raipur. It is India’s fastest growing chain of bookstores & has pioneered the lifestyle bookstore concept in India. Crossword was ranked the 6th most admired retailer in India by Business world for the year 2006; it was the only book retailer in the top 10. Crossword won the Reid & Taylor Award for Best Retailer of the year – Leisure & Specialty at the India Retail Summit 2005 & 2007& 2009. It also won the Star Retailer Award for the Best Lifestyle Retailer in Books & Music in 2011. Crossword won the Retailer of the Year Award - Leisure (Books, Music and Gifts Category) at the Images Retail Awards 2005 & 2007& 2009. Crossword won the Debutant E tailer of the year - books - at India eRetail Awards 2012. Crossword received the Federation of Indian Publishers Award for excellence in Publishing for the year 2004 on 18th June 2005 at the hands of Shri Arjun Singh, Minister of Human Resource Development. In 2013 Crossword also won The ET Retail Award for Marketing for ‘Crossword Popular Award’

Crossword Bookstores Ltd. is a wholly owned subsidiary Company of Shopper’s Stop Ltd – India’s leading department store chain. The Holding Company inter-alia also acts as a Master Franchisee of the Company.