Client Introduction

Client Profiles

v AURAA

With a holistic approach to brand strategy and marketing communication, AURAA is a boutique agency providing integrated marketing solutions. Right from strategy to design, communication and execution of campaigns, their services are akin to being served a 5 course meal in a platter. An atypical agency led by thought provokers, AURAA challenges the conventional work patterns in the industry.

Launched in the year 2010 by Mala Mody, AURAA has always believed in consolidation and innovation. Providing end to end solutions stemmed as an idea, owing to the challenges that Mala faced during her job in a management position, dealing with multiple vendors for executing every single job. AURAA offers Brand Strategy, Design and Communication, Activations, Merchandise Solutions, Digital Marketing and Audio Visuals under its roof of services.

Known for an unconventional agency culture, AURAA brings innovation through operational efficiency. In an industry where creativity is the key, the agency tackles challenges like talent retention by establishing an environment where creativity and efficiency go hand in hand. Their time in motion model has been highly efficient in optimising productivity, thereby eradicating the need for late hours of work (which is considered to be a norm in the agency industry culture). AURAA believes in creating structures and processes so as to be able to drive efficiency in a free work environment.

They practice the 4 R approach, invented at AURAA, enables them to act as an extended arm to the businesses they service. This approach emphasises on 4Rs, namely Resources, Relationships, Results and Retainership, thereby ensuring value delivery.

AURAA is an extension to a business, working relentlessly as a partner, towards attaining quality and timely delivery. With excellent client retention rate, the agency handles leading brands like Axis Bank, Max Life Insurance, McCoy Architectural Systems, Yantra Window Solutions, Uncharted Trails and has worked with signature brands like Volkswagen India, Reliance Money, Destimoney, Vintage Wines Pvt. Ltd. (Reveilo) and many more.

Awarded as one of the top 10 Most Promising Integrated Marketing Communication Companies- 2019 by Silicon India, the agency intends to continue remaining a boutique agency that does not compromise on quality. It is their endeavour to continue evolving and innovating with operations as well as their client work output. The agency envisages focussing on growing their brand strategy vertical, thereby increasing the size of the agency from 25 staff members to 40.

Through its communication, AURAA aims to promote the advertising industry as paramount to a business’ enhancement. The agency also intends to inspire youth to be driven to be a part of the vibrant industry.

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