Saturday, September 1, 2018

Do ideal sons also make for ideal husbands, questions &TV’s new fiction show ‘Perfect Pati’
Starring Jaya PradaSayali Sanjeev and Ayush Anand, the show will premiere on September 3rd, every Monday - Friday at 9:30 pm only on &TV ~ 

Mumbai, August 22nd, 2018: Can an ideal son also be an ideal husband? What happens when a newly married woman realises her husband is not the man she expected him to be? Answering these questions will be &TV’s brand-new fiction offering, Perfect Pati which premieres September 3rd everyMonday to Friday at 9:30 pm. Produced by Filmfarm India Pvt Ltd., Perfect Pati marks the television debut of veteran actress Jaya Prada who will be seen essaying the character of Rajyashree Rathod, a dynamic and modern mother-in-law. Television actor Ayush Anand essays the role of her son, the stylish and cunning Pushkar Rathod while Sayali Sanjeev will play the small-town girl Vidhita Rajawat.

Set against the backdrop of Rajasthan, Perfect Pati will take viewers through the life of Vidhita, who like many young girls dreams of an idealistic image of her prospective partner. Her approach towards life and situations is in complete contrast to that of Pushkar’s, a rich, attractive and aggressively over-protective man. As the story progresses, Vidhita is in for a rollercoaster ride when her marriage with Pushkar leads to a ‘not so perfect’ married life causing her to deal with various unexpected ups and downs. The narrative touches upon how Rajyashree successfully manages the roles of both being a mother and mother-in-law. Narrating the non–idealistic married life of Vidhita and Pushkar, the show attempts to question the thought that whether an ideal son is capable of being an ideal husband.  


Talking about the show Rupali Guha, Producer, Filmfarm India Pvt Ltd said, “The concept of Perfect Pati is quite fresh and contemporary with an extremely relatable narrative. The show highlights the emphasis that is put into finding the perfect bahu with set parameters of how an ideal daughter-in-law should be for the son of the house. But very little or no attention is given to whether that son deserves a perfect wife. The show aims to create a change in the way society looks at the entire process of marriage in India, I hope this show is accepted by the audience and furthermore broadens our perspectives.”
Speaking about her first stint on the small screen, the legendary Jaya Prada said, “The character of Rajyashree Rathod will redefine the way a mother-in-law is usually portrayed on Indian television. She is a confident and dynamic woman who will be seen juggling various responsibilities, be it her family business, social work or running a household. She shows her mettle when faced with the difficult decision of choosing between right and wrong. I’m glad that &TV offered me such a progressive character in Perfect Pati with which I begin a new chapter in my professional life.

Talking about essaying the character of Vidhita, actress Sayali Sanjeev said, “Vidhita, a charming and optimistic 20-year old is an educated, young and independent woman. She is deeply rooted in tradition, yet modern in her thoughts and approach towards life. As I set out on this new journey with Perfect Pati, I’m both nervous and excited to play Vidhita.”

Ayush Anand, who will be seen playing a dark and intense character said, “My character Pushkar has a menacing attitude and a rather daunting way of protecting his family. While he seems lovable and protective, his is a complicated personality, unpredictable in nature and has many shades of grey to him. Viewers though will be intrigued by his character and keen to know his next step as the story unfolds.”
Bringing forth a new outlook to a woman’s decision of choosing her life companion, &TV’s Perfect Patiwill answer the much-ignored question of whether an ideal son can also be an ideal husband. Tune into Vidhita’s journey of finding her Perfect Pati from September 3rd, every Monday to Friday at 9:30 PM only on &TV!

About &TV:
&TV is the flagship Hindi GEC amongst the ‘&’ bouquet of channels from Zee Entertainment Enterprises Limited (ZEEL), a global media and entertainment company. Staying true to the personification of the Ampersand, &TV signifies a conjunction of aspirations and rootedness which is synonymous with the spirit of New Age India. Through its content offering, the channel brings together people and ideologies thus fostering cohesive viewing within Indian households. &TV showcases a diverse and dynamic mix of relatable fiction, high voltage non-fiction, marquee events and blockbuster movies. The channel is available in SD and HD across all Cable and DTH platforms and enjoys a leading presence in international markets including Asia Pacific, Europe, the Middle East and Americas. The channel, viewed by premium audience is fast gaining popularity across territories.












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