New Delhi, India – 3 September 2018   

This year’s Asia Pacific edition of Aloft Hotels' artist discovery competition Project: Aloft Star Asia-Pacific kicks into high gear with five original musicians from across Asia shortlisted to compete in the Grand Finals to be held at Aloft Seoul Myeongdong on 20 September 2018, battling it out to be named Asia Pacific’s 2018 Project: Aloft Star. 

Marriott International’s “Different. By Design” Aloft Hotels are hotspots for music makers and music lovers from around the world, and the brand has been fostering and incubating emerging musical talents around the world for over a decade. Project: Aloft Star is a global artist discovery competition running in four regions around the world[1], powered by Marriott International’s partnership with Universal Music Group & Brands (UMGB). UMGB is the brand strategy division of Universal Music Group (UMG), the world leader in music-based entertainment. Marriott International’s “Different. By Design” Aloft Hotels are hotspots for music makers and music lovers from around the world, and over the past decade, the brand has been an incubator for emerging musical talent worldwide for a decade.

Between June and July this year, unsigned artists, bands and songwriters in Asia Pacific were invited to submit their original compositions to the competition website atwww.projectaloftstarasia.com. From the entries submitted, UMG’s renowned executives selected one finalist from each cluster in the Asia-Pacific region. The next round, from September 3 to 19, 2018, will see public voting opened up to fans to show their support for the finalists by picking their favorites to win the Grand Prize.  The three voters who correctly pick the winner and share the reason for their choice, will stand a chance to win 50,000 loyalty program points each, redeemable for stays at participating Marriott International hotels around the world and other rewards.