Zee TV Presents, Guddan…Tumse Na Ho Paega

Make way for India’s youngest Saas

Zee TV is set to break myths surrounding capability and self-doubt through Guddan’s heartwarming story

Premiering on 3^rd September, the show will air every Monday to Friday at 8 PM

Mumbai, 29^th August: In life, we often encounter unsupportive people who put a wet blanket on our aspirations and make us question ourselves and our ability to do anything. ‘Tumse Na Ho Paega’ is their typical quip to hold us off from racing towards our dreams and achieving the impossible. Encouraging viewers to brush aside these naysayers and cultivate a “Yes I can do that!” attitude is Zee TV’s next fiction offering, Guddan…Tumse Na Ho Paega. Produced by Shoonya Square, the show tells the light-hearted story of a 20-year old girl, Guddan, who having bumbled and fumbled through most of her life and being told by her own family that she can barely get one thing right, finds herself becoming India’s youngest mother-in-law to three older daughters-in-law by a quirk of circumstances. For the first time on television, we will witness a role reversal to the typical saas-bahu relationship as three daughters-in-law set out in search of a suitable bride for their 40-year old father-in-law Akshat and each, for their own vested interests, get him married to 20-year old Guddan. Being a new saas in a household where the older bahus have ruled the roost for the longest time, Guddan is the quintessential inexperienced outsider faced with resistance, challenges and is time and again stripped powerless by the phrase- Tumse Na Ho Paega. Will Guddan tide over self-doubt and brave all the daily challenges thrown her way to shut down her critics and cynics once and for all by proving Guddan Se Ho Paega? The show is, will premiere on 3^rd September and will air Monday to Friday at 8pm on Zee TV.

Zee TV Business Head Aparna Bhosle said, “Zee TV has been at the forefront of presenting stories that not only resonate with the great Indian middle class but also motivate them to believe in themselves, act on their strengths proactively in order to reach out to an extraordinary future. In keeping with our philosophy Aaj Likhenge Kal, our next show Guddan Tumse Na Ho Paega aims at addressing the myths surrounding self-doubt and capability. It prods viewers to not be bogged down by others’ estimations of what you can or cannot do, cast aside your insecurities, believe in your abilities and you might just surprise yourself by achieving more than what you ever imagined. It also carries the beautiful subtext that you needn’t be perfect in order to lead a perfect life. With its quirky narrative, this ‘dramedy’ will have audiences rooting for Guddan at the 8.30pm slot, further strengthening our fiction line-up. With the introduction of Guddan Tujhse Na Ho Payega and Tujhse Hai Raabta on the same day, we only intend to bolster our overall position.”

Producer Ved Raj from Shoonya Square said, “There are many in life who are quick to point out our weaknesses and curb our confidence by saying Tumse Na Ho Paega’. Guddan’s feel-good story will make you realize that you needn’t be all perfect in order to make things work … it’s okay to have your flaws, who doesn’t? And more importantly, you can move mountains if only you learn to ignore these kill-joys who try and dissuade you from achieving what you set your mind to. The story will follow the journey of a girl who has been doubted her entire life but hasn’t lost her optimism. Through her innocent, earnest attempts, she displays a never-say-die spirit that is truly endearing. The story is entertaining and motivating all at once. We are proud to partner with Zee TV, India’s leading broadcaster in bringing the show to our viewers. We have a stellar cast on board and hope to put a big smile on everyone’s faces with the show!”

Guddan…Tumse Na Ho Paega will feature actors Nishant Singh Malkani as Akshat, the immensely mature perfectionist sasur of three bahus and Kanika Mann as the flamboyant, carefree and ever-ready to take risks Guddan. As Guddan and Akshat’s contrasting worlds collide, it leads to a lot of drama, some lighter moments and the eternal quest for Guddan to prove that she can take on any challenge and nail it, no matter what her detractors say.  

Talking about her character, Kanika Mann said, “Guddan and I have a lot in common. I can closely relate to the various situations she faces on a daily basis. Be it school, college, workplace or any other social encounters, we meet people who are constantly finding ways to tear us down. But we must not let them affect us or lose our strength due to their judgements. Guddan’s determination to achieve the extraordinary is what makes her so unique and charming.  This is my first show as a lead and I could not have asked for anything better than a show like Guddan to kick-start my career with. I hope the audience love me in this new role and shower me with their blessings.”

Talking about his character, Nishant Singh Malkani said, “Akshat is a perfectionist and a responsible family man. As a head of the family, he makes sure that all the needs and wishes of his sons and daughters-in-law are met. But in doing so, he forgets to live his own life until his daughters-in-law get him remarried to Guddan and his life takes an interesting turn thereon. I decided to take up this role because it allows me to explore so many facets of my personality and pushes my limits as an actor. The show’s concept is very novel and will make you laugh on one hand while you will feel compelled to pause and reflect at the same time.  I’m really looking forward to this new journey and hope the audiences support me in this endeavour.”

Guddan Tumse Na Ho Paega will also see actors like Shweta Mahadik, Daljeet Soundh, Sehrish Ali, Mayank Verma, Rehan Roy and others in pivotal roles.

Guddan Tumse Na Ho Paega will premiere on 3^rd September and air Monday to Friday at 8pm on Zee TV

About Zee TV

Zee TV, the flagship channel of Zee Entertainment Enterprises Ltd was launched in October 1992. With a reach of more than 173 countries and access to 1+ Billion viewers globally, Zee TV has created strong brand equity and is the largest media franchise serving the South Asian Diaspora. Realizing its strength in programming and the need for Indian entertainment in the overseas market, it launched Zee TV in the UK / Europe (1995), the USA (1998), Africa (1998) and is available across five continents. Nearly two decades since its launch, Zee TV has driven the growth of the satellite and cable industry in India. The popularity of Zee arises from its understanding of Indian culture and beliefs that are reflected in its programming. Zee TV’s content library delivers a variety of choices for the great Indian middle class ranging from non-fiction formats that celebrate the talent of India’s common man to fiction shows that deliver strong messages and drive positive change in society while entertaining viewers. Zee TV’s content resonates with its core ethos - ‘Aaj Likhenge Kal’ that aims to inspire viewers to take charge of their destinies giving wings to their dreams and aspirations.

Since its inception, Zee TV is a pioneer in the Indian television space – be it introducing singing talent based reality television with Sa Re Ga Ma in 1995, revolutionizing the way dance was perceived in the country with Dance India Dance in 2009 or encouraging children’s creativity, spontaneity and acting skills through India’s Best Dramebaaz in 2013. Zee TV introduced a wave of popular game shows like Just Ek Minute, Saanp Seedi, Antakshari and clutter-breaking fiction concepts that were way ahead of their time such as Tara, Banegi Apni Baat, Chattan, Hasratein, Rishtey, Sailaab, Zee Horror show, Amaanat, Ashirwaad, Basera, Koshish Ek Asha, Ghar ki Lakshmi Betiyann and Mehendi Tere Naam Ki. All these programmes proved to be major primetime successes and set benchmarks for television. As a socially responsible broadcaster, Zee TV has touched upon a number of diverse social issues through path-breaking shows like Agle Janam Mohe Bitiya Hi Kijo, Aapki Antara, Saat Phere, Punarvivaah, Afsar Bitya, Phir Subah Hogi and Doli Armaanon Ki. Some of the channel’s biggest primetime successes in recent times include Jhansi Ki Rani, Pavitra Rishta, Qubool Hai, Kumkum Bhagya, Kundali Bhagya, Jamai Raja, Brahmarakshas, Piyaa Albela, Zindagi Ki Mehek, and Woh …Apna Sa.